Digital Marketing Masterclass

by Mercado Academy Asia

Course Overview

Learn how to build an effective digital marketing strategy to achieve your organisational goals. This course will help you make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts.

Course Objectives

    At the end of the course participants will be able to:
  • What digital marketing channels are available to them, and which they should ideally use
  • How to mix the channels to drive traffic to their website most efficiently
  • Use email marketing to drive business and sales
  • Use social media to connect to prospects and customers and how to move them down the sales channel through both engagement and paid methods
  • Create and utilise content marketing
  • Set up and manage pay per click campaigns
  • Search engine optimisation and how to move their websites up in the google rankings
  • Training Schedule

    Mercado Academy Asia (MAA) offers regularly scheduled training courses at its own training center and at various locations around Petaling Jaya. Regardless of your skill level or experience with this subject, we have a training class that is right for you.

    Click Here to find out more on our latest and upcoming training schedule. Click Here to register for a training course.

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